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Privacy Policy

Last Updated: December 27, 2025

Digital Artisan FZCO (“WIFTT,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. WIFTT is a product of Digital Artisan FZCO, registered in the UAE. This Privacy Policy explains how we collect, use, and manage your information when you use WIFTT services, including lead collection from Meta platforms (Instagram, Facebook, WhatsApp), in compliance with GDPR (EU), UAE PDPL, and WhatsApp/Meta Platform policies.

By using WIFTT, you consent to the practices described in this Privacy Policy.

1. Overview

WIFTT is a multi-channel marketing automation platform that helps businesses engage, capture, and manage leads across WhatsApp, Instagram, Telegram, and Email. We collect data only with your explicit authorization and ensure transparency in how your information is processed.

We comply with:

  • GDPR (EU & UK)
  • UAE Personal Data Protection Law (PDPL)
  • WhatsApp Business / Meta Platform policies

2. Information We Collect

2.1 Personal Information

We collect personal information that you provide voluntarily or via authorized integrations. This includes:

  • Name, email, phone number
  • Social media handles (from Instagram, Facebook, WhatsApp)
  • Messages, comments, story replies, or form submissions collected via Meta platforms
  • Lead metadata such as timestamps, message status, campaign source

2.2 Non-Personal Information

We automatically collect non-identifiable information about how you use WIFTT, such as:

  • Device type and operating system
  • IP address and browser type
  • Platform usage data and analytics

2.3 How We Collect Information

  • Directly from you: When you create an account, connect apps, or use our platform features.
  • Via Meta APIs: Only after explicit authorization to access your lead/contact data.
  • Automatically: Through cookies, pixels, and tracking technologies.

3. How We Use Your Information

We use collected information for the following purposes:

  1. Lead Management & CRM: Organize, track, and nurture leads across channels.
  2. Messaging & Automation: Send messages, replies, and automated workflows to engage your leads.
  3. Platform Functionality & Improvements: Ensure seamless operation, diagnose issues, and develop new features.
  4. Analytics & Reporting: Provide insights, performance reports, and campaign optimization.
  5. Compliance & Security: Detect fraud, prevent abuse, and comply with legal obligations.
  6. Marketing & Communication: Inform you about updates, features, or promotions (with your consent).

Legal Basis (EU/UK GDPR): We process your data based on consent, contractual necessity, legal obligations, or legitimate interests.

4. Lead Collection & Meta Compliance

  • WIFTT only collects leads from Instagram, Facebook, and WhatsApp with your explicit authorization via official APIs.
  • Leads include messages, story replies, comments, and form submissions.
  • Users have full control over the data they collect and can manage, export, or delete leads anytime.
  • We comply with WhatsApp Business and Meta Platform policies, ensuring no unauthorized access or sharing of user data.

5. Data Sharing

We may share your information only under these circumstances:

  • With service providers: For hosting, analytics, or technical support.
  • With partners: For authorized integrations or marketing campaigns (with consent).
  • Legal obligations: If required by law, court orders, or government requests.
  • Business transactions: In case of merger, acquisition, or sale of assets.

We do not sell your personal information.

6. Data Retention

We retain personal data only as long as necessary for the purposes outlined:

  • Leads from Meta: Retained until deleted by the user or terminated account.
  • Account & platform data: Retained for active use and backup purposes.
  • Legal or compliance reasons: Retained as required by law.

7. Your Rights

EU / UK GDPR Rights

  • Access, correct, or delete your data
  • Withdraw consent at any time
  • Object to processing or request portability
  • File complaints with supervisory authorities

UAE PDPL Rights

  • Request access, correction, or deletion of personal data
  • Object to processing or withdraw consent
  • Complain to UAE authorities if your rights are violated

Meta Lead Rights

  • Users can revoke authorization at any time
  • Leads can be exported or deleted through WIFTT dashboard

8. Data Security

We implement strict administrative, technical, and organizational safeguards to protect your data, including:

  • Encrypted storage and secure transmission
  • Access control and audit trails
  • Regular security monitoring and testing

No system is 100% secure, and users must also ensure their own account security.

9. Children’s Privacy

WIFTT does not knowingly collect data from children under 16. Lead collection from social media platforms is restricted to authorized users only.

10. Cookies & Tracking

We use cookies, pixels, and similar technologies to improve user experience and analytics. Users can manage cookies via their browser settings.

11. Changes to This Privacy Policy

We may update this policy periodically. Users will be notified of significant changes via email or platform notifications. Continued use constitutes acceptance of updated policies.

11. How to Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how your Personal Information is handled, please contact us at:

Website: https://www.wiftt.com
Email: info@wiftt.com